Thermos
Trusted Since 1904,
Elite In 2026.
The Task:
Bring Thermos to the top of Amazon water bottle sales.
My Role:
E-commerce Strategy Intern at Global Overview, a leading Amazon agency.
The Problem
Thermos— and other legacy brands— are being outshined by the new kids on the block.
A New Competitive Landscape
In the online shopping economy, anyone can sell anything. More often than ever, consumers are asking “what have you done for me lately?”
The Insight
Live in the present, and let the past speak for itself.
The Result
To validate my insight, I tested two sponsored brand headlines: “Trusted since 1904” and “Starts Cold, Stays Cold.” My insulation-oriented headline boosted click-through rate from 0.48% to 0.75%, and outperformed baseline new-to-brand sales by 16%. This illustrates consumers’ preference for feature-oriented copy.
The Full Project
This is a part of a larger capstone project from my internship at Global Overview. If you’re interested in seeing more detail, click here!
