Where finding a full time job is a full time job.
The Business Problem:
When Gen Z opens LinkedIn, they are filled with stress and despair. It rubs other people’s accomplishments in your face while pushing AI slop from the worst people you know. And right now, Gen Z conflates their LinkedIn feed with LinkedIn itself.
Persona:The Full Time Applicant:
The Opportunity:
No one’s talking to Gen Z right. Here are some examples:
The Insight:
When people are struggling, sometimes they just need acknowledgement.
The Evidence:
I ran a survey with just one question: when you’re stressed about the job hunt, what do you need to hear? I then gave people a list of phrases and let them choose what would be helpful. Here’s what I learned:
The two highest-scoring responses were both positive affirmations. Not advice. Not tacit words of encouragement. Affirmations.
People don’t want to be lectured. They know that they need a strong resume. They don’t need to hear it.
Only 30% of respondents said that they’d want to hear that “everything happens for a reason.” I’ve been told this the most in my personal experiences.
The Playlist:
Here are some songs I was listening to when I made this campaign.